A 20 years old ideology of reviving the thread culture and maintaining the legacy of traditional hand embroideries such as Chikankari, Parsi Gara and Kashmiri embroideries. The essence of Handcrafted luxury by the label is an amalgamation of bygone royalty and modern classics. The aim is to recall the age-old values and attributes by sustaining the classic drapes and silhouettes.
I started 20 years back with the idea of retaining the authenticity of Royal chikankari art with few master artisans from Lucknow. During my long journey I felt that artisans are not just practicing the craft, they are living it for ages and they have taken my label a long way. Each ensemble is a reflection of the passion and patience they hold for years.
My design philosophy is based on the craft traditions which are an integral part of society. Today, I aim to spread awareness of these crafts worldwide.
With over 20 years of experience, Renu Dadlani nurtures a singular passion to create exquisite hand embroidered garments across a number of textile parallels. Sophisticated and eternally ageless, her ensembles are a unique capsule of versatile and timeless classics. Her reliable team of karigars are masters in delicate embroidery techniques with unmatchable artistry in Chikankari, Parsi Gara, Kashmiri Jamawar & Tilla and Zardosi Work.
Having risen from the passionate convictions of a designer whose desire to create a unique expression of style, originality and quality surpasses all else, the brand is now a global hotspot for fashion enthusiasts. Each individual piece has been painstakingly handcrafted to perfection with unwavering commitment to quality and workmanship ensuring that you move effortlessly through any occasion.